Astek Celebrates Success at the Dental Industry Awards
Having been shortlisted for four awards including UK Exporter of the Year, Innovation of the Year, Outstanding Business of the Year and Product Launch of the Year, Astek Innovations were delighted to win the Product Launch of the Year at the inaugural Dental Industry Awards. The awards were created to recognise progress, effort and enterprise in the UK Dental Industry.
Team Members, including Dr Alan Segal, Managing Director of Astek Innovations, attended the Awards Ceremony Lunch at the Regents Park Marriott Hotel along with representatives from across the dental industry.
Judged by a cross-section of dental profession and industry leaders Astek Innovations were up against 6 other contenders for the prestigious Product Launch of the Year award. They were thrilled to take home the trophy for their launch of the Transform Heat Mouldable Impression Tray in February 2015. When presenting the award Dr David Houston, renowned private dentist, said “The winner produced a beautifully presented application, the business launched a genuinely different product in a crowded marketplace. The launch was underpinned by a flawless strategy and all objectives were exceeded.”
Astek Innovations’ delight was compounded when they came second in a strong shortlist, including Kerr UK and Straumann, receiving a Highly Commended Certificate in the Outstanding Business of the Year category.
Alan Segal summed up their reaction saying “We are absolutely thrilled to win the Product Launch of the Year Award - it is a testament to the Astek team’s hard work and dedication, then to receive a Highly Commended certificate is the icing on the cake. We constantly endeavour to make a positive difference to the dental industry with our products and we are delighted to have been recognised at the Dental Industry Awards. Thank you to all our customers and distributors who have used and help sell our products”