Branching out

January this year saw the opening of our first international office in Los Angeles. Based in West Hollywood, the office is headed up by U.S. Brand Manager Amy Minc.

On joining the company Amy declared "I am thrilled to be joining Astek Innovations at such an exciting time in the business. The new products that have been developed such as the Transform Heat Mouldable Trays and the Autoclavable bib holder are really great and I am looking forward to working closely with our customers in the U.S. on building further awareness of these and our existing products with American Dentists."

Managing Director, Dr Alan Segal, headed to California in February to help establish the office. “We are all really excited about having a U.S. office, it enables us to have an increasing amount of face to face contact with our customers. We are building on the growing popularity of our Pro-Tip and Pro-Matrix systems in the American market and it gives us an opportunity to get on the ground feedback on our complete range of products. Amy is working really closely with the Astek team in the UK to ensure that the Astek Innovations’ principles of quality, value and performance are brought to life in the USA”

As you'd expect from a premier producer of dental products, we often have plenty going on. Read on in this section to discover more about Astek Innovations and the industry at large.